We took Washington West through an in-depth strategy process which included creation of audience profiles and site conversion goals, and rolled everything up into a digital marketing report that informed the UX/UI designers’ decisions. After the design process, our development team custom-built a website with seasonal versions of homepage layouts based on proximity to the festival each year, in addition to robust scheduling functionality.
Our talented creative team designed a myriad of branding assets, including digital and print signage, email templates, VIP badges, apparel, and the film guide for each year’s festival.
