Story Can Change the World
Washington West Film Festival is a leading international film festival and a nonprofit organization that donates 100% of its box office proceeds to benefit struggling communities. That is a mission that we can get behind! The fine folks at Washington West needed a refreshed brand, a new web presence, and online event schedule viewer. They also wanted to step up their design for all their physical signage and swag, their printed film guide, and VIP badges. We helped them reach their audience, elevate their brand materials, and earn recognition as a Top 20 Film Festival in the United States for 2020 by USA Today!
We took Washington West through an in-depth strategy process which included creation of audience profiles and site conversion goals, and rolled everything up into a digital marketing report that informed the UX/UI designers’ decisions. After the design process, our development team custom-built a website with seasonal versions of homepage layouts based on proximity to the festival each year, in addition to robust scheduling functionality.
Our talented creative team designed a myriad of branding assets, including digital and print signage, email templates, VIP badges, apparel, and the film guide for each year’s festival.