Global Advocates for Data & Analytics Management
EDM Council is the leading global, member-driven trade association dedicated to elevating data management and analytics as a strategic business priority. Our initial engagement with EDM Council was rooted in the goal of ascertaining the best strategy to optimize and redesign their aging website to better reflect their global standing and position as the leader in enterprise data management. They also wanted to overhaul their membership application process and event calendar, which were two areas identified as having potential for reduction in cognitive overload, and opportunities for community engagement. We took the initial strategy engagement, and turned it into a captivating website driven by stunning UI alongside engaging UX workflows.